"You may already have already seen this picture of the stunning observation deck that is to be built around the top of the Eiffel Tower to mark the 120th anniversary of the Paris monument next year. The photographs flashed around the world after a Paris architectural firm won a contest staged by the tower's management. The New York Times and the London Guardian have already reported the story.
A big oooppps!!!
The trouble is that the tale is false. It was just a publicity stunt but it does offer a nice lesson in the power of the internet to disseminate nonsense and the danger that this poses for traditional media. In our business dog is not suppposed to eat dog. We don't like criticising one-another. But I'll make an exception. None of my Paris colleagues were involved."